Privacy policy

Elara Row (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, contact us, or otherwise interact with the Services.

Please read this Privacy Policy carefully. Where applicable law requires your consent for a particular use of personal information or tracking technology, we will request that consent. Simply browsing our website does not constitute consent where affirmative consent is required.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you. The information we collect depends on how you interact with our Services.

A. Information You Provide Directly

  • Contact details: Your name, shipping address, billing address, phone number, and email address.

  • Payment and transaction information: Information associated with your purchases, payments, refunds, and order history. Payment card information is processed through Shopify and applicable payment providers.

  • Account information: Information you provide when creating or using an account, including account identifiers and saved preferences, where applicable.

  • Communications: Information you include in customer support inquiries, reviews, feedback, or other communications with us.

B. Information Collected Automatically

When you access our Services, we and our service providers may collect certain information through cookies, pixels, web beacons, and similar technologies, subject to applicable law and your privacy choices.

This information may include:

  • Device information: Your IP address, browser type, operating system, time zone, and device identifiers.

  • Usage information: Pages and products viewed, search terms, items added to your cart, referring websites, and interactions with our Services.

  • Shopping session information: Information used to maintain your cart, support checkout, remember preferences, and understand how customers use our store.

We use different types of cookies and similar technologies:

  • Essential technologies: Help operate the website, maintain shopping carts, support checkout, and protect against fraud.

  • Preference and analytics technologies: Help remember choices and understand website performance.

  • Advertising technologies: Help measure advertising effectiveness and show relevant advertisements.

Where required by applicable law, we obtain consent before using non-essential cookies or similar technologies.

C. Information from Third Parties

We may receive personal information from Shopify, payment providers, shipping partners, analytics providers, advertising partners, and social media platforms. For example, we may receive payment confirmations, delivery updates, or information about your interactions with our advertisements.

2. How We Use Your Personal Information

We use personal information for the following purposes:

  • Providing the Services: Processing orders and payments, arranging delivery, managing accounts, and facilitating returns, exchanges, and refunds.

  • Customer support: Responding to questions and communicating about orders or service issues.

  • Personalization: Remembering preferences and providing relevant product recommendations, subject to your privacy choices.

  • Analytics and improvement: Understanding how customers use our Services, troubleshooting problems, and improving website performance.

  • Marketing and advertising: Sending promotional communications and displaying or measuring advertisements, where permitted by law and subject to applicable consent and opt-out requirements.

  • Security and fraud prevention: Identifying suspicious activity and protecting customers, our store, and our Services.

  • Legal obligations: Maintaining required records, responding to lawful requests, and establishing or defending legal claims.

3. Disclosure of Personal Information

We do not sell your personal information in exchange for money. However, certain disclosures for advertising purposes may qualify as a “sale,” “sharing,” or “targeted advertising” under applicable privacy laws, even when no money is exchanged.

We may disclose personal information to:

  • Shopify: To host our store, support checkout, process transactions, and provide related platform services.

  • Service providers: Including payment processors, shipping and fulfillment partners, customer support providers, IT providers, and analytics providers.

  • Advertising and marketing partners: To measure campaign performance and provide relevant advertisements, subject to applicable law and your privacy choices.

  • Legal and regulatory authorities or other relevant parties: When required by law, to respond to valid legal requests, prevent fraud, or protect rights and safety.

  • Parties you authorize: When you request or authorize us to share information.

Shopify may also process personal information for purposes described in its own Privacy Policy.

4. Your Privacy Rights and Choices

Depending on where you live and the laws that apply, you may have the right to:

  • Request access to personal information we hold about you.

  • Request deletion of your personal information.

  • Request correction of inaccurate personal information.

  • Receive a copy of your personal information in a portable format.

  • Opt out of the sale or sharing of personal information or its use for targeted advertising.

  • Withdraw consent where processing is based on consent.

  • Appeal a decision regarding a privacy request, where applicable.

These rights may be subject to legal exceptions. To submit a request, contact us at care@elararow.com. We may need to verify your identity before fulfilling certain requests. Where permitted by law, an authorized agent may submit a request on your behalf.

We will not discriminate against you for exercising privacy rights protected by applicable law.

Advertising and Data Sharing Choices

Where applicable, you can opt out through our Your Privacy Choices / Do Not Sell or Share My Personal Information page:

[INSERT YOUR STORE’S DATA SHARING OPT-OUT PAGE LINK]

You may also contact us at care@elararow.com for assistance.

Cookie Preferences

Where available, you can manage non-essential cookies through our website’s cookie preferences controls. You can also adjust your browser settings to block or delete cookies.

Blocking essential cookies may affect features such as your shopping cart or checkout. Browser controls do not necessarily prevent all other forms of data collection.

Global Privacy Control

Where required by applicable law, we treat recognized Global Privacy Control (GPC) signals as requests to opt out of the sale or sharing of personal information or targeted advertising for the browser or device sending the signal.

Marketing Emails

You can unsubscribe from promotional emails by clicking the unsubscribe link in those emails. You may still receive non-promotional communications, such as order confirmations, shipping updates, and responses to support requests.

5. Security and Data Retention

We use reasonable technical and organizational measures to protect personal information. However, no website, storage system, or method of transmission over the internet is completely secure.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining transaction records, complying with legal obligations, resolving disputes, and preventing fraud.

Retention periods vary depending on the type of information, the purpose of processing, and applicable legal requirements.

6. International Transfers

We and our service providers, including Shopify, may store or process personal information in countries other than the country where you live, including the United States, Canada, and other locations where our service providers operate.

Privacy laws in those countries may differ from those in your country. Where applicable law requires safeguards for international transfers, we use the safeguards required by that law.

7. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, Services, or legal obligations. We will post the revised policy on this page and update the “Last updated” date.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

8. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to raise a concern, please contact us:

Elara Row
Email: care@elararow.com

We aim to respond to general inquiries within 2 business days. Formal privacy requests will be handled within the timeframes required by applicable law.